iO global, the worldwide provider of integrated mobile content solutions, has revealed that MTN Nigeria, a leading network operator in Africa, has signed a multi-year contract to supply its 15 million-strong customer-base with access to premium mobile content services, focusing on international and local full-track music downloads from the major international record labels, via the iO Mobile Experience Platform.
The deal means that MTN customers will be able to instantly choose and download full-track music, in addition to other mobile content of their choice, to a mobile device, via the MTN Loaded Portal. iO global already works closely with the four major International music labels. 
These relationships, and the iO mobile experience platform, will enable Nigerian consumers to access a vast catalogue of International music, in addition to music from local record labels and associated accessories. The full implementation of the service is anticipated to launch within the year.
We continuously strive to provide innovative services that greatly enhance our customers mobile experiences says MTN Nigeria Chief Marketing Officer Bola Akingbade. Following the successful launch of the MTN Nigeria Loaded content WAP portal in 2006, we forecast strong growth in the mobile content space in the coming years, and so were keen to work with a firm that would enable us to deliver robust end-to-end content management and delivery services. iO globals software platform, music relationships and expertise will enable us to deliver a compelling mobile experience and maximise the commercial opportunities within this space. This partnership is an important new addition to our already well recognised leadership in the Nigerian music market.