Masterclassing Connect

Nimbuzz Hits 10m on GetJar

David Murphy

Independent app store GetJar has revealed that VoIP, presence and IM (Instant Messaging) provider Nimbuzz has achieved 10 million downloads on its network. GetJar says that Nimbuzz achieved this milestone through strong brand recognition, an award winning application design and by effectively using GetJars Pay-Per-Download service to gain prominent visibility and significantly increase its downloads.
Nimbuzz is a mobile social messenger, combining IM, (geo) presence, and VoIP. The free app supports communities including Skype, Windows Live Messenger (MSN), Yahoo! Messenger, ICQ, GoogleTalk and AIM, and social networks including Facebook and MySpace.
The GetJar pay-per-download solution is a cost-per-acquisition
(CPA)-based service that enables developers and brand owners to bid for
premium catalogue placement per download and set their own maximum
daily budgets.

As consumers recognition and use of app stores to personalise their mobile begins to soar, gaining visibility within an extensive app store, filled with tens of thousands of apps, is a challenge for companies in the mobile space, says Nimbuzz CEO, Evert Jaap Lugt. We have always looked for ways to differentiate our brand from competitors, and GetJars Pay-Per-Download (PPD) service presents an opportunity to do just that. GetJar is our top outside source to increase mobile downloads and using their PPD service has exponentially increased our download rate since we started working with them two years ago. To be specific, GetJar PPD lets us acquire users at 10% of the cost of any CPM banner campaign we have ever undertaken internationally.