Programmatic Lunch

Nine weeks until the Early Bird deadline for the 2018 Effective Mobile Marketing Awards

Tim Maytom

The Early Bird deadline for the 2018 Effective Mobile Marketing Awards is Friday 13 July, just over nine weeks from now. Now in their ninth year, the Awards celebrate excellence in mobile marketing across the globe.

There are 35 categories in which to enter this year, including several new categories to reflect the ever-evolving mobile marketing landscape. These include Most Effective Chatbot Solution; Most Effective Anti-fraud Solution; and Most Effective RCS (Rich Communication Services) Campaign.

The deadline for entries is 27 July, but you can benefit from a £25 discount off the full entry price if you get your entries in before the Early Bird deadline of 13 July. The winners will be announced at an Awards Ceremony in London on 15 November.

Winners last year included Domino's, The Telegraph, Gordon's Gin, Cadbury and Ubisoft, which worked with Maxus (now Wavemaker Global) and Weve on a campaign for the new videogame Watch Dogs 2 called "Unleash your inner 'hactivist'". The campaign won Most Effective Entertainment Campaign or Solution, and received a Highly Commended award in the Most Innovative Campaign category.

The game, which centres on an adventurous hacker, was the perfect subject matter for a mobile-first campaign, and the team at Ubisoft, Maxus and Weve took this to heart, creating a cutting-edge campaign that simulated a 'hack' on consumers' smartphones, delivering a personalised experience.

The campaign combined verified first-party data with a location-based trigger to maximise impact, and resulted in excellent ad recall, increased footfall at stores, and boosted purchase rates, with over half of those reached by the campaign agreeing that the mobile ad brought the game to life in a way that made them want to play.

The cost to enter our 2018 Awards is £175 per entry, per category. To put yourself in with a chance of triumphing this year, check out the categories, rules of entry and all other details on the Awards site, then head for the Awards Portal to create your entries.

The very best of luck!