Nintendos Mobile Games Help it Towards Q3 Profit
- Tuesday, January 31st, 2017
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Nintendo posted its first quarterly profit in a year, as its mobile gaming division began to bring in revenue versus its struggling console sales.
For the period of October to December, Nintendo’s profit reached 32.3bn yen (£228.9m) – down 3.7 per cent year-on-year (YoY) but ahead of predictions.
Super Mario Run and Pokémon Go both helped boost Nintendo’s revenues in the third quarter. Nearly 5bn yen from the 7bn yen earned from mobile gaming and related merchandise came from Pokémon Go, despite only receiving a portion of the Niantic game’s revenues. Meanwhile, Super Mario Run, although being downloaded around 78m times, has seen only 10 per cent of users pay for full access to the game.
The company’s next mobile game title, Fire Emblem: Heroes, is set to be released within the next few days but that has meant pushing back the mobile version of Animal Crossing until at least April to focus on the new title and Super Mario Run.
Nintendo is also set to release its latest console, the Switch, in March – with plans of shipping 2m units by the end of the month.