Automaker Nissan, through media agency Omnicom and its trading desk Accuen, has become the first to use YOC’s new programmatic mobile ad platform.

The VIS.X platform carries out the purchasing process for advertisers and their trading desks via private marketplaces with no need for further adjustments, while transforming and delivering existing ad formats in real-time, according to YOC. Furthermore, it promises real-time scalability and brand-safe premium inventory.

“There’s a strong demand in the market for highly effective advertising formats that can be purchased programmatically,” said Dirk Kraus, founder and CEO of YOC. “Our platform VIS.X meets this challenge. This gives us a sustainable competitive advantage in the highly complex programmatic media trading business.”

Nissan used YOC’s understitial ad product to run a programmatic campaign for the current Nissan Micra model in Germany using the platform.

“VIS.X integrates with all DSPs easily. This is something that has been lacking in this market and it will give our users complete control over ad creation and trading,” said Oliver God, UK managing director at YOC. “Programmatic advertising is evolving and our new proprietary platform will ensure that YOC remains at the forefront simplifying workflow and driving efficiency for our customers.”