HMD revives Nokia 3210 phone to target the digital detox market

The parent company of Nokia phones, Human Mobile Devices (HMD), has resurrected the Nokia 3210 phone marketed as a “digital detox”.

Like the original, which launched in 1999, the remake uses a candy bar design and lacks access to most modern apps aimed at those wanting to take a break from social media, the internet and endless app scrolling.

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The move comes as an increasing number of young people are switching off and embracing the digital detox movement, the mobile manufacturer said.

The reimagined Nokia 3210 is packed with all the essential features reminiscent of the original, including a 2MP camera with a flash, a torch and a durable 1450 mAh2 battery that ensures longevity

Meanwhile, bringing it up to speed with 2024, the new Nokia 3210 also boasts 4G capabilities for calls and is available in three colours: Scuba Blue, Grunge Black and Y2K Gold.

HMD CMO, Lars Silberbauer, said: “The Nokia 3210, a cultural icon, is back at the pinnacle of the global dumbphone boom as consumers look to balance their screen time usage with a digital detox. The Nokia 3210 has simplicity at its core, allowing consumers to be totally present. Forget dumbphone, this is 2024’s fun phone.”

Mobile Phone Museum, Founder, Ben Wood, continued: “The original Nokia 3210 has a special place in many consumers’ hearts as one of the best-selling mobile phones of all time. It’s the perfect product to reimage for the modern era given its strong heritage and iconic design.”

“The Nokia 3210 is considered one of the most significant handsets Nokia ever developed and was loved by many for whom it was their first mobile phone. This modern twist on a design classic in its silver jubilee year is bound to grab people’s attention.”