Nokia and Voddler Partner Up for Streaming App
- Friday, March 2nd, 2012
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Nokia has partnered with video-on-demand service Voddler to bring a streaming video app to all Lumia smartphones in Europe. The deal places Voddler as the exclusive entertainment partner for Nokia Lumia in Europe.
The app brings social elements to the Voddler movie platform, with the Lumia Movie Night functionality, which enables users to organise, view and discuss a film together – in the virtual sense, at least – on their smartphones.
“Were partnering with Voddler to innovate both the way film studios reach audiences, and consumers enjoy movies, wherever they are,” says Bryan Biniak, Nokia vice president, global head of partnering & application development. “Voddler are industry leaders in movie streaming, and the combination of this, with Nokia’s outstanding hardware, will create breakthrough mobile experiences for consumers.”
The app will be launched in Voddler’s current Scandinavia markets during April, as well as in Spain, before introducing the app across the continent.