ROK TV has revealed that it is offering live and on-demand Mobile TV streamed over existing 2.5G and 3G and networks as a subscription service aimed specifically at owners of Nokia Eseries devices.
ROK, which specialises in the provision of Mobile TV, has been appointed by Nokia to provide the service, which is available via the Downloads! service on selected Nokia Eseries devices. ROK TV is available in the UK now and will deploy into mainland Europe from August onwards.
Nokia Eseries customers tend to be professional people who seek instant information and entertainment, on-demand, so it is a logical and practical step to offer our customers a business-orientated mobile TV service, says David King, Business Development Manager, Enterprise Solutions for Nokia.
ROK TV is available via the Downloads! Service on devices such as the Nokia E61i and Nokia E65 initially, which the owner simply needs to activate to begin watching. Two channel packages will be offered. The first is a 5-channel Strictly Business package, to be charged in the UK at 5 a month, with a heavy emphasis on business news and information channels such as Bloomberg, CNBC Europe, EuroNews in nine languages and regional news channels. The second is a 10-channel ROK All TV package, to be charged at 10 a month. This package contains all the live business news channels, as well as additional sports news, music video and comedy channels. As a trial, both TV packages will be free to view for the first two weeks.
We are only targetting this service directly to those Nokia Eseries customers who have a data package in their mobile tariff, to ensure subscribers do not pay additional data charges to their network operators” says ROK Chairman, Jonathan Kendrick. 
ROK TV requires 10MB of GPRS data per hour of streaming. With Mobile TV viewers tending to watch for a few minutes at a time, once or twice a day, the typical monthly viewing duration is between two to three hours, says ROK.