Nokia the Highest Rated Mobile Brand in 2011, says YouGov
- Wednesday, January 18th, 2012
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Nokia was the most highly-rated mobile brand of 2011, according to YouGovs BrandIndex league table. BrandIndex measures how consumers perceive brands, by granting a score based on quality, value, customer satisfaction, corporate reputation, general impression, and likelihood to recommend the brand.
Nokia took the top spot with an index score of 34.5, but fell nearly 8 points from 2010, while Samsung and the iPhone took second and third place respectively.
O2 was the highest rated network operator, and the second most highly-rated telecoms brands overall, after Skype. 
It was a good year for Google, ranking as the most highly rated brand in the UK, while the index score which saw the second greatest increase between 2010 and 2011 – behind British Airways – was Android, followed by HTC.
