Irish dairy brand Nomadic has just kicked off a nationwide campaign pitched at busy people who need to eat while on the go.

The ATL campaign, which includes film, OOH, digital and social, features time-pressed professionals, including delivery drivers, mechanics, nurses and police officers, grabbing a Nomadic yoghurt or drink when they can.

The idea is that these are the kind of people who get the job done’ with little opportunity to sit down at a desk, kitchen, or canteen to eat. The promo follows a recent re-brand by Nomadic and partner Cheeky Communications based around a chevron graphic. The motif is meant to represent the repetitive, fast paced nature of work.

Bethan Miles, Marketing Manager for Nomadic, said: “We wanted to ensure the creative resonated with our new audience of ‘people who need to get the job done’ in a way that felt authentic and not patronising. The fast pace of the video creative and the short statements on screen reflect our straight-talking, positive approach.”