Non-optimised NHS Site Sees 20 Per Cent Drop in Mobile Users


The NHS saw a drop in the proportion of visits to its site from mobile devices in the first half of 2013.

Between January and July 2013, the site attracted 195.5m visits overall, 98.9m of which came from smartphones and tablets, according to data shared with Mobile Marketing by Tecmark.

During the same period a year earlier, mobile accounted for 75.6m out of a total 104.8m visits.

While those numbers do represent a growth in volume, the proportion of mobile visits decreased sharply, from 72.2 per cent in 2013 to 50.6 per cent.

The likely reason is that, while NHS Direct has its own mobile site, accessing on a mobile device serves up the desktop site. As optimisation becomes the norm, its apparent that users arent willing to tolerate a sub-par mobile experience online.