Northcliffe Digital, the digital arm of regional publisher, Northcliffe Media, has launched a suite of online, mobile and iPad-compatible video advertising services across its sites.

The services are designed for use by small business advertisers across its network of over 400 hyperlocal and regional websites operating under the thisis and localpeople brands. The sites attract 5m unique visitors per month.
They are being offered through an exclusive partnership with online video advertising firm, Localstars, which can offer advertisers everything from customised ‘mashup ads’ compiled from Localstars’ video ad creation technology, using library video, customer images, logos and graphics; through to fully bespoke videos filmed by Localstars network of local film-makers. All videos are widescreen, with voiceovers, and are HTML5-compatible.

“Clearly online video viewing is now a norm,” says Lee Williams, general manager – local media, at Northcliffe Digital. “The partnership with Localstars – an expert in video advertising – means we can deliver great quality video services quickly and efficiently at cost effective prices. Video is a critical part of our digital solutions suite that we now offer to local businesses to drive leads for them and boost our digital revenues.”