Nando’s has launched a summer campaign to promote its Peri-Peri range. The ‘Not Available At Nando’s’ campaign is a celebration of theNando’s flavour, with its grocery product range at the heart. It features products including PERinase, Sweet Chilli Jam, Nando’s Rubs and Peri-Peri Sauces stirred, marinated and drizzled on family favourites, encouraging consumers to mix things up in the kitchen at home.
Launching with a series of ads voiced by comedian Mo Gilligan, the videos follow the journey of Nando’s grocery products being incorporated into everyday home-cooked dishes. Each ad is centred around a bespoke recipe created for the campaign, such as Peri-Creamy Chicken Pasta, Sweet Chilli Skewer Stack and Peri-Cheese Toasties. An additional range of recipes will also be available on the Nando’s website.
The integrated campaign was created by New Commercial Arts, with media handled by Zenith. It is live on social now, and will run across broadcast video-on-demand and out of home from 22 May.
“During the pandemic, even more consumers discovered the joy of our Nando’s grocery range, with penetration booming over that period,” said Abbie Hickman, Nando’s Head of Grocery Marketing. “We are showcasing the versatility of our range with the launch of this new campaign, and encouraging consumers to keep getting creative with our delicious Nando’s grocery products at home.”