Not On The High Street, the online marketplace for small businesses, has rolled out a one-day-only pink takeover promo – coincidentally on the day that Barbie opens in cinemas.

The Pink Friday campaign comprises a range of OOH advertising, including a branded DigiVan that will travel across London. On the companys own channels, there will be organic social campaigns across Facebook and Instagram and CRM activity.

Meanwhile a Pink Friday edit on the Not On The High Street platform will showcase clothing, jewellery, homeware and beauty products from UK small businesses.

Needless to say, its all timed to coincide with the Barbie movie, which looks set to be the biggest theatrical hit of the summer. Not On The High Street says searches for all things pink skyrocketed over the last month, with the term increasing 87 percent. Google Trends searches for ‘hot pink’ increased by 67 percent in the last month, while searches for ‘pink clothing’ on TikTok increased by nearly 500 percent.

Emilie Mouquot, VP of Marketing, Not On The High Street, said, “Our totally coincidental Pink Friday sale is all about showcasing our range of incredible small businesses that just so happen to offer some of the best products – in pink.”