Notonthehighstreet Launches Thoughtful Gift Finder Social mCommerce App

Grapple and notonthehighstreet.com, an online marketplace for independent retailers, have launched a free personalised gift finder iPhone app.

The Thoughtful Gift Finder uses information from Facebook’s social graph to help customers find perfect presents according to the interests of the recipient, and enables easy purchase and delivery directly through the app.

It works with Facebook Connect to let users create a calendar of birthdays and occasions and can be used to set timely notifications to order gifts in advance.

Events not on Facebook can be manually entered into the app’s calendar. Products from the site can also be tagged with friend and event details to ensure great gift ideas can be purchased at a later date.

Where available, users can customise products, including adding gift wrapping and engraving.

notonthehighstreet.com co-founder, Holly Tucker, said: “The Thoughtful Gift Finder app simplifies finding the ‘perfect gift’, matching personality traits with our diverse range of original, quality products.

“Mobile traffic has increased over the past 12 months and now represents almost a quarter of all visitors to notonthehighstreet.com, so it is important for us to acknowledge this significant channel for our customers and create an app that is easy to use and fun.”

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