Novarra Champions Data Optimisation

Novarra has released the findings of a report that it says demonstrates how the rising tide of mobile web, video and app usage from data-hungry Smartphone and netbook subscribers impacts underlying network costs and capacity. With the right modelling and analysis of mobile web usage, says Novarra, operators can understand the metrics for profitability and investment which lead to reduced annual capex and opex costs. Using a cloud-based data optimisation architecture, for every 10 million data subscribers, $1.5 billion (1 billion) can be saved annually for LTE networks, and over $5 billion for HSPA, the company says. 
According to Novarra, findings from the report show that cloud-based mobile data optimisation improves profitability for network operators by reducing delivery cost per megabyte, from $0.026 to $0.013, on HSPA and EV-DO; servicing 2-3 times more data traffic and subscribers with given network infrastructure; enabling cost-effective video services for portable devices and Smartphones; improving consumer experience through faster load times without buffering delays; and deferring costly network capacity upgrades by 18 months for HSPA networks.
The analysis tool includes a data traffic model developed using industry statistics and projections, as well as Novarra usage data from Smartphones and other mobile devices. Novarra says that a precise financial impact scenario can be generated by customising parameters including device mix, data and video usage forecast, network throughput, and equipment costs that are specific to each service provider. This aids network operators in determining how best to allocate funding and resources to profitably address the data traffic tsunami.
Profitability from mobile Internet growth is being threatened by network congestion and the escalating cost of data delivery, says Greg Johnson, Office of the CTO at Novarra. We created this model because we recognise that simply upgrading the radio access network is not a timely or cost effective solution to handle exploding consumer usage patterns. It is imperative that operators take steps immediately to manage over the air data traffic, beyond the network core, which has traditionally been difficult and costly.
Novarras currently provides services to Verizon Wireless, Vodafone UK, Turkcell, Telecom Italia, Hutchison Three Group and Yahoo! You can download the whitepaper here.

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