Now Thats What I Call Music 80 Gets AR Makeover

Augmented reality specialists Blippar has teamed up with music brand Now to create an AR logo for the latest compilation – Now Thats What I Call Music 80.

The logo works with the Blippar app to launch bonus content – users point their smartphones camera at the logo to launch an enhanced 3D menu that includes a tracklist and track samples from Now 80, videos from David Guetta and Professor Green, the opportunity to rate your favourite track on Facebook, as well as the chance to enter a prize draw with 80 prizes on offer.

The content launches from any Now 80 logo – whether its on the CD cover, a poster, in-store, an ad, a computer screen or a printout.

Prizes include a personalised gold Now Disc, signed iPads, iPod nanos and Spotify Premium subscriptions, as well as iTunes vouchers and downloads.

The Blippar app is available free on the Apple App Store and Android Market.