Nokia Siemens Networks (NSN) has launched its One-NDS 8.0 subscriber data management platform. NSN says this latest release of the platform enables communications service providers (CSPs) to rapidly and cost-effectively create new personalized services for their customers. It adds that the new platform is expected to serve as a catalyst for the development and deployment of new services, enabling telecoms companies to take advantage of new business models.
For many telcos, the time it takes to get new services rolled out from concept to launch is simply too long, says Paul Magelli, NSNs Head of Subscriber Data Management. Because our One-NDS separates the core platform functionality from the applications it supports, innovative new offerings, whether developed in-house or, increasingly, selected from a range of applications partners, can be implemented in a matter of weeks rather than months.
One-NDS 8.0s subscriber data repository allows CSPs to implement new applications and functionality as separate modules, without requiring any changes to the core platform software. As a result, CSPs can quickly respond to changes in the market and introduce personalized services based on customer insights. One-NDS 8.0 builds on the consolidated data approach of previous versions, which, according to NSN, lowers network complexity, reducing operational and capital costs by up to 55%.
New applications can be deployed on top of One-NDS 8.0 to support CSPs efforts to improve customer services, as well as billing and charging. Moreover, says NSN, CSPs can create value for themselves and their customers by better leveraging customer insights supported by One-NDS.