NSN Unveils Operator Analytics Solution

Nokia Siemens Networks (NSN) has launched charge@once, a software package that enables mobile operators to improve their understanding of customer usage patterns and to analyze the performance of new offers.

“Operators can only develop sound marketing strategies based on comprehensive, up-to-date insight into what their customers are doing,” says Rick Centeno, NSN’s head of charging, billing and care. “This software helps operators develop effective strategies to optimize and adapt their market offerings and business propositions and then measure the effects of those changes.”

According to NSN research, operators worldwide consider the improvement of their subscribers’ experience as their most important business goal for 2012. charge@once business analytics provides a set of predefined reports and dashboards for revenue analysis, customer segmentation, service and product use, with the ability to customize and personalize dashboards. The solution adds business intelligence functionality to the company’s customer value management solutions, and according to NSN, helps operators assess the revenue potential of offers; compare the impact of marketing campaigns across revenue, usage, and subscriptions; gain a clear view on figures such as how often customers recharged their prepaid account per offer; and obtain insights into customer churn, how often subscribers bought a voucher to recharge their accounts, and usage of specific services.

NSN says the solution is best used in conjunction with its Insight & Experience Framework offering, which captures and analyzes data from network elements and end-user devices to give a 360-degree view of customer behaviour.