Mobile marketing company Incentivated has developed an SMS service for the NCPCC as an extension of its traditional helpline service. 

The SMS facility is fully integrated with the NSPCC support centre, and allows NSPCC Helpline counsellors to access and respond to messages received from members of the general public in close to real time, says Incentivated. 

The service enables adults who are concerned about a childs welfare, or simply need advice, to contact the NSPCC by SMS, via a dedicated shortcode (88858). Incentivated notes that the interaction could involve sensitive information, adding that its encryption platform is also used by clients in the financial services sector, where security is key. 

“It is an ongoing source of pride for Incentivated to be able to provide services such as this and our recent Letter from Santa mobile site for the NSPCC” says Incentivated MD, Jonathan Bass. “Delivering simple but effective mobile solutions that extend the availability for services like this are vital. It is easy to overlook simpler mobile tactics such as SMS, but texting is still one of the most inportant tools for a marketer to use to communicate with their customers and supporters and sits well alongside mobile internet and apps.”

Alice Payne, strategic business manager for NSPCC, says: “As mobile becomes more and more important to peoples daily lives, it is critical that we offer them simple ways of getting in touch with NSPCC when they have concerns about a child. By providing text access through a simple, memorable, dedicated shortcode, we hope to encourage more people to contact our Helpline whenever they have converns about chile abuse or neglect.”