nugg.ad Predictive Behavioural Targeting Technology Goes Mobile
- Wednesday, January 18th, 2012
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nugg.ad is bringing its predictive behavioural targeting technology to mobile devices. nugg.ad enables marketers to target consumers based on predictions of their interests and future click behaviour, using an approach that links survey information with the tracking information of users by using realtime data-mining algorithms.
“For the first time, our mobile solutions offer the market the possibility of reaching target groups efficiently on mobile devices. They are setting the course for the future of the mobile display business,” says Stephan Noller, CEO nugg.ad. “By 2014, there will probably be more mobile internet users than desktop internet users, something already highlighted by the impressive growth in ad spend in the mobile market.” 
