Nutrimix Labs, in association with NeoMedia Technologies, has launched a QR code-based advertising campaign for its Mass-Tadon and Ignitro nutritional supplement products. The advertisements, which will run in fitness magazines, feature a QR code linking to a page which invites users to ‘Like’ the Interactive Nutrition Facebook page.

“Incorporating QR codes into our advertising campaign will enhance the way our customers engage and interact with the Interactive Nutrition brand,” says Mike Schreck, CEO of Nutrimix Labs. “NeoMedia has been a pioneer in the mobile barcode space for many years now, and the company’s experience and knowledge will provide us with the tools required to build an enhanced dialogue with our core customers and allow us to give something back to our loyal fans by providing access to further incentives and exclusive campaigns.”

Interactive Nutrition also intends to incorporate QR codes into its product packaging, in trade-show advertisements, and as part of future retail displays.