The New York Times has rolled up the shutters on its first piece of sponsored content as part of the redesign of NYTimes.com.

The advertorial about millennials in the workplace was produced by its in-house advertising department for Dell. The piece makes no less than six references to the fact that it has been paid for and is labelled a ‘paid post’, putting the paper’s collective conscience at rest. Sponsored posts are coming to mobile in the coming months but a spokesperson was unable to confirm when that will happen.

The redesign of NYTimes.com is optimised for desktop and tablets, while smartphones had a separate mobile site re-launch last year. The new site removes the need to click between pages of a story, now simply letting users scroll to see the entire piece, and adds new swipe and tap functions for finding personalised or related content.

As a welcome offer, the pay-walled newspaper is offering full access to NYTimes.com, along with the companys smartphone and tablet apps, for $5 or just £1 for 12 weeks.