Social media network Bebo has revealed that O2 has become the first UK operator to receive Bebo Open Mobile Partner status. Launched last week, Bebo Open Mobile is a global partnership program for mobile operators, handset manufacturers and mobile software developers. The initiative offers Partners a suite of tools to support the delivery of the Bebo social networking experience to mobile users.
As a Bebo Open Mobile Partner, O2 will become the first UK operator to benefit from access to the programs mobile Internet, messaging and media technologies. O2 will collaborate with Bebo to offer exclusive mobile content to its users, as afforded by its Bebo Open Mobile Partner status.  
Specifically, O2 and Bebo are today announcing the deployment of two services. Bebo Open Mobile Internet: O2 and Bebo have launched an O2 version of the Bebo mobile platform with O2 Active navigation, support for mobile advertising and a range of customised O2 features
Bebo Open Mobile Messaging: O2 is the first operator to deploy the Bebo Open Mobile Messaging tools. O2 customers can immediately receive Bebo alerts and updates on their mobile phones through the 62326 (MBEBO) Shortcode. Additionally, O2 customers can update their Bebo profiles, add photos to their gallery, participate in special offers and interact with friends through the Shortcode.
The two companies soft launched the O2 version of the Bebo mobile platform in late December. They report that the site has experienced over 60% growth in traffic in just four weeks.
We know how important social networks are to our customers, and have seen huge traffic growth to Bebo and other social networking sites over our portal, says O2 Head of Content at O2, Antony Douglas. Becoming a Bebo Open Mobile Partner will further enhance the experience for our customers.