O2  has announced the launch of O2 Bluebook, a free service that enables O2 customers to back up all phone numbers and automatically save every text and photo message online on a personal, secure site, to keep valuable memories safe.
With mobile phones increasingly used to capture lifes special moments, O2 Bluebook provides customers with an easy way of publishing and sharing their mobile life online. The texts and pictures that have been automatically saved can be filed, edited or displayed in online albums that can be viewed and shared with friends and relatives. In addition, O2 Bluebook also offers a blogging service, Blueblog, where customers can document their daily lives using the photos and messages saved directly from their mobile.
Theres a simple set-up process for the service, including an online tutorial to take customers through the process of synchronizing their information. Once registered, all text or MMS messages sent or received are automatically saved online. Photos on the phone can also be saved by sending them via MMS to 40202 for free.
With text messages replacing letters and cameraphones replacing photo albums, peoples memories are increasingly going digital, says O2 UK Marketing Director, Sally Cowdry. We understand that customers are concerned with losing their memories, but that backing up can be complex. So we have created Bluebook with these insights in mind to offer customers a simple but effective way of backing up everything on their mobile and enabling them to edit and share their memories.
Bluebook is also accessible through O2 Active, so customers can manage their online account sharing messages and pictures on the move. In addition, if a customers mobile is lost or stolen or they want to upgrade their handset, transferring contacts to their new mobile is quick and easy.