O2 Commits to 100 Per Cent Text Donation Payout

UK mobile operator O2 is to pass on 100 per cent of text donations made by O2 customers to  charity. From 1 August 2010, UK-based registered charities will receive the full amount donated by the network’s customers using a five-digit shortcode starting with the numbers ‘70’.

In November 2009, O2 became the first UK network to pass on 90p for every £1 donated, withholding 10p to cover network and third party costs. O2 will now cover those costs and pass on 100 per cent of every donation made by O2 customers.

Simon Davis, head of corporate responsibility at O2 says: “Particularly in the current economic climate, it’s essential that we help charities gain as much income as they can. We’re glad to be able to help in this way.”

Fiona Blacke, from youth charity National Youth Agency, which is helping O2 to deliver its flagship Think Big programme, adds: “We’re delighted O2 has taken this initiative. It will make a huge difference to charities, many of whom depend on donations for their existence.”

The Think Big programme, aims to champion young people’s ideas through support and training. It provides a £300 grant, training and online mentoring from O2 employees, and is open to young people aged between 13 and 25 who want to make a difference in their communities. There’s more information about the programme here.