Telefonica-owned UK network O2 has extended its partnership with the Rugby Football Union through to September 2021, with a promise to further integrate digital technology into fan experiences.
O2 has sponsored England Rugby ever since the game turned professional in 1995, making it one of the longest-standing sports partnerships globally. The five season extension will secure the network's place as a principal partner of England Rugby, and a lead partner for the England Senior Men's, England Women and England Saxons teams.
O2 is the exclusive telecommunications and wi-fi partner for England Rugby, and plans to work with the sports body to explore new ways in which digital technology can play a role for both teams and fans.
This will include a renewed focus on using digital technology to bring rugby fans closer to the team, using pre-match video that is available through O2's Priority app two days before anywhere else, as well as exclusive match day digital content.
O2 customers will continue to benefit from access to Priority Tickets for all England matches at Twickenham Stadium, and there are plans to upgrade the LED stadium display presence at the iconic home of England Rugby. O2 will also continue its 'Wear The Rose' campaign, which encourages fans to show their support on match days, both physically and digitally.
"O2 has been a proud partner of England Rugby for over two decades and we're delighted to be continuing our longstanding and successful support," said Mark Evans, CEO of O2. "This new agreement is a testament to our sponsorship strategy, focusing on high quality, long term partnerships.
"We will continue to passionately support the team through Wear the Rose with a commitment to using technology and connectivity to bring our customers and rugby fans across the country even closer to the action."