O2 Germany Selects Yahoo! for Mobile Search

Yahoo! and O2 Germany have launched an exclusive, multi-year mobile search partnership, with Yahoo! providing the search services on O2s mobile portals, displacing Google as its search partner of choice. Additionally, as part of the deal, O2s portals will include links to some of Yahoo!s most popular mobile properties, including Yahoo!s new mobile homepage, Yahoo! Mail, News, Weather and Finance. Yahoo! will also provide sponsored search advertising as part of the mobile search experience.
The announcement builds on the global agreement struck between the two companies in 2007, which provided a framework for making oneSearch, Yahoo!'s mobile search offering, the main search service on Telefonica's mobile portals in 15 countries in Europe and Latin America, potentially reaching more than 100 million consumers worldwide.