O2 has launched a multi-million pound through the line marketing campaign to support its Priority Moments Christmas activity.
The campaign launched yesterday and features exclusive money saving deals and experiences from UK brands including House of Fraser, BHS, HMV and Café Rouge. Offers include a £15 House of Fraser voucher with a £40 spend; 50% off selected designer fragrances at The Fragrance Shop; and a free hot drink and mince pie at Café Rouge, Strada or Bella Italia.
The ad will run on TV for four weeks and outdoor for two weeks from 14 November. The print campaign will run in national, regional and consumer press for four weeks. The campaign will also be supported by dedicated social media activity. (No mention of mobile though – Ed). 
“We know that in the current financial climate, this Christmas will be tough for everyone, and so being able to offer money saving offers and experiences is a great way to help our customers make the most of the festive season,” says O2 marketing and consumer director, Sally Cowdry. “The advertising campaign includes TV to create mass awareness but as Priority Moments is a location based mobile service outdoor advertising will also be key.”
Priority Moments delivers money-saving deals and enhanced experiences from leading brands to O2’s 22m customers across the UK. O2 customers can download or access Priority Moments through their phones or text MOMENTS to 2020 register.
