O2 Launches Indian Soap Star Competition

O2 is offering someone the chance to win a part in a top Indian soap opera, to celebrate the launch its new international calling tariff, International Favorites.

O2’s Indian Soap Star is a nationwide competition to find one lucky winner to take a walk-on, speaking part in the international award-winning Zee TV show, Pavitra Rishta.

O2’s Indian Soap Star audition teams will be touring the UK starting in Glasgow, Manchester and Brent Cross on 11 November, followed by Birmingham, Leicester, Slough and Croydon. As well as having an integrated screen test room manned by a videographer, there will also be a Mehndi artist, audition tips and the opportunity to make free international calls. There’s more information about the audition roadshow here.

Following auditions, entrants will be narrowed down to a regional winner from each location, before the judging panel, made up of representatives from O2 and Zee TV, pick a final winner to be announced in early December on the competition’s Facebook page. The winner and two friends will get return flights to Mumbai, a week’s accommodation in a luxury hotel, and spending money, in addition to filming for the show.

Those who fail in their bid for soap stardom will still get their moment of fame, as audition videos will be loaded on to a dedicated Indian Soap Star You Tube channel, where they will be free to share with friends and family.

Pavitra Rishta is one of Zee TVs highest rated shows, with 500m viewers worldwide. It tells the story of a typical family from the Marathi region called the Karanjkars. The lucky winner will feature in a special episode of the show, filmed in India, in a unique role created especially for him or her.

For £10, International Favourites offers customers get 3,000 minutes (50 hours) to three international landline numbers, or for £20 per month, they get 3,000 landline minutes and 200 mobile minutes to five international numbers.

“International Favourites is a great deal for the UK’s Indian community who regularly call family and friends back in India,” says Ravi Lal, head of voice & messaging services at O2. “Indian Soap Star is a unique and innovative way of engaging with this community and bringing them a once in a lifetime opportunity.”