O2 has launched Priority Moments, a location-based offers service for O2 customers. Priority Moments can deliver money-saving deals and “enhanced everyday experiences” from leading brands to O2’s 22m customers across the UK. O2 says it has the potential to save every customer £105 per month, and has done the sums to prove it – e.g. Haircut at Toni & Guy: £11.40 saving (based on mid-range stylist cost of £57).
The launch of Priority Moments is being backed by a major through-the-line marketing campaign, and follows O2’s success with Priority Tickets. That initiative has made O2 one of the UK’s largest distributors of tickets to music events, with over 600,000 tickets distributed in the last two years. O2 says that amongst customers, awareness of Priority increases brand consideration by 10 points, while amongst prospects, it almost doubles.
O2 says that Priority Moments combines exclusive money-saving deals from well-known brands with a range of enhanced experiences that make everyday interactions with these brands better for O2 customers. These offers and experiences are unique to the service and could include, for example, early access to a sale, free delivery on goods, or a free glass of wine with a meal. O2 says that Priority Moments has its long-term commitment, and will continue to grow as more partners come on board.
During the launch period, there will be over 40 individual offers from 30 brands, available for customers to use at over 3,500 high street outlets across the country. Exclusive Priority Moments at launch include half-price adult tickets from Sunday to Thursday at Odeon Cinemas; an exclusively designed, complementary Harvey Nichols canvas tote bag with every purchase of fashion or beauty over £25; half price WH Smith’s ‘Read of the Week’; and a starter and main course for £10 or a free glass of prosecco and dough sticks at Zizzi. Other leading brands that are part of the service at launch include Toni & Guy, Yo! Sushi, French Connection, National Express, Ask Pizza, JJB Sports and Hotel Chocolat. O2 will also offer special deals from its own retail stores.
“Only O2 can do this,” says O2 Marketing and Consumer Director, Sally Cowdry. “No other companies in this space have the direct, loyal relationship with the customer.” (Couldn’t any mobile operator make the same claim? – Ed). “O2 is a trusted brand, and through Priority Moments we have established long term partnerships with well loved and respected brands that people want to engage with regularly. You will consistently find offers and experiences from O2 and these companies over a long period of time.”
Priority Moments is available as a free app for iPhone and Android customers, and via a mobile site. Offers are delivered by location. Customers simply show the offer on the screen of their handset in order to redeem it.
For brands, Priority Moments represents an opportunity to reach millions of O2 customers in an engaging, relevant and highly effective manner. By delivering offers and experiences to customers wherever they are, partners will be able to drive additional business through their stores, reinforce customer loyalty and stay competitive in busy retail environments. By partnering with O2, businesses can start to reap the true benefits of location-based services, engaging directly, immediately and effectively with prospective customers.
Priority Moments is now available for O2 customers to download or access through their phones. To access the service customers can simply text ‘moments’ to 2020.