O2 Makes £7m Channel Investment

O2 (www.o2.co.uk) is set to reward its partners with a £7m injection into its partner channel in 2011, writes Martin Conway.

O2 head of partners, Maggie Kennedy, explains: “Our channel partners have had a fantastic year and are critical to the success of O2. This additional investment will enable them to bring high value, low churn business to O2.”

Ben Dowd, O2 business sales director, commends the ongoing dialogue provided by the partners, claiming that their feedback “has enabled us to have a joined up approach to this…we continue to learn from the best practice across all partners.”

At the group’s recent partner conference, Aerial Telephones scooped the award for ‘Centre of Excellence’, with Livvys claiming ‘Data Centre of Excellence’, while Fone Logistics picked up an award in the ‘Distributor Centre’ category, and Vivio was named Customer Service partner of the year.