O2 has launched a new campaign showcasing the exclusive benefits of its Priority offering.

In partnership with VCCP London, the new advert, titled ‘Only O2/Priority’, focuses on how customers have access to exclusive concerts and 48-hour ticket pre-sales through its Priority customer rewards scheme.

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As a result, the 40-second spot, which features a voiceover by Hollywood star Sean Baily, also highlights how customers can be immersed in the musical nightlife in the UK across O2 venues across the country.

The telecom giant’s new campaign will run across run across TV, cinema, online video, social media and OOH.

Virgin Media O2, Director of Brand and Marketing, Simon Groves, said: “Priority is our unique way of saying thank you to our customers and through our brand-new campaign, Only O2, we are enhancing our offering like never before.

“From intimate access to popular artists through our Priority Gig series to once-in-a-lifetime trips across the globe, this campaign celebrates the exclusivity, access and unforgettable experiences our customers can enjoy.

“As we continue to build the campaign series throughout the rest of this year, we will continue to explore these themes and celebrate what makes Priority stand out.”

VCCP, Deputy Executive Creative Director, David Masterman added: “Have you ever wondered what Bubl does when not being a brand mascot? They go to see their favourite bands with their mates.”

“We wanted to capture the real emotion and experience of a big night out. The sort of night that you’re still talking to your mates about weeks later – and the sort of experience that O2 customers can get exclusive access to.”