Swedish oat milk brand, Oatly has unveiled its partnership with Jellyfish, the integrated global digital marketing business, as they continue to revolutionise their approach to content, commerce and community.

As a result, Oatly has appointed Jellyfish after a characteristically inventive pitch process, where Jellyfish showcased its unconventional combination of media, creative, and brand strategy, ensuring media was in lockstep with Oatly’s creative focus.

Jellyfish will work with Oatly globally across 40 markets across the globe. The incumbent is PHD.

In a statement, Oatly’s Global Media Director Sarah Sutton said: We are on a mission to inject more speed, agility and creative innovation into our media planning and execution, we are thrilled to have Jellyfish working alongside us to support and guide us on this journey.

Jellyfish CEO Nick Emery added: “Oatly are the world’s most creatively led marketer. We are honoured, delighted and can’t wait to create good trouble with their brilliant creative teams.”