Oberthur Technologies, which provides card-based solutions, has launched a mobile advertising solution  in partnership with Celltick Technologies, the pioneers of interactive mobile media on the idle screen. Oberthur Technologies will integrate Cellticks SIM-based LiveScreen Media platform into its portfolio including Native (POP) and Open-Java (JAZZ) platforms, enabling an innovative, embedded advertising application, an enhanced graphical user interface.
LiveScreen Media turns the idle screen into an interactive, personalized media channel. Celltick says the service will help operators increase their ARPU by promoting content and services, and allow the generation of additional revenue streams from advertisers seeking a compelling mobile marketing solution. Millions of cards have already been delivered to key customers in Asia Pacific, Europe, and Latin America .
By having our client already imbedded on the millions of SIM cards Oberthur ships each year, our customer operators can easily begin using LiveScreen Media as soon as they turn the service on, says Celltick CEO Stephen Dunford. We have been working with Oberthur for a number of years to develop an innovative approach to SIM services, and are delighted to be expanding our partnership. It is a great way to expand on our current reach capacity of 200 million and bring mobile advertising to critical mass.