Ocean Launches Score:Board Interactive Outdoor Advertising
- Thursday, January 9th, 2014
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Ocean Outdoor has launched Score:Board, a network of interactive outdoor advertising screens in six UK cities, with an emphasis on coordinating with sporting events.
As well as broadcasting live score updates and highlights, the screens will display user-generated content, which people can submit in return for rewards and incentives from brands. 
“The flexibility and technical capability of our digital outdoor sites allows advertisers to promote and create outstanding content around 2014’s biggest sporting events,” said Ocean Outdoor marketing director Richard Malton. “Panasonic and Strongbow raised the bar during London 2012 with two memorable outdoor campaigns. In 2014 we expect to see more advertisers thinking and acting like broadcasters, whether it’s building on the anticipation of Andy Murray defending his Wimbledon title or celebrating the football action as it unfolds in Rio.”
