OfferMobi Clocks Up a Click Record

Mobile advertising firm OfferMobi says it has delivered a record daily click rate of over 150,000 clicks for its mobile advertising platform. The company only records clicks leading to actions, as opposed to advertising impressions. Advertisers only pay for a completed action such as a subscription secured, newsletter signup, SMS list opt in, or whatever action the advertiser wants the user to take.

OfferMobi recently launched a free weekly webinar series, providing insights and tips to enable mobile publishers to develop more effective strategies for mobile campaigns based on its acclaimed cost per acquisition (CPA) model. The company has also added new vertical industries and brands to its client roster, including brands in the finance, dating, entertainment, and education industries. The company currently monetizes inventory for more than 6,000 mobile publishers and has 50 brand advertiser clients.