Offerpal Media has revealed that its Managed Offer Platform is now available for the iPhone. The company says the release provides platform developers with the first solution to generate significant revenues from their applications.
The Managed Offer Platform is already used as monetization solution for applications on Facebook, MySpace, Bebo, hi5 and dozens of other social networks, as well as social gaming sites and virtual worlds such as WeeWorld, Aeria Games and Acclaim Games. Offerpal Media says it has helped hundreds of its publishing partners earn eCPM rates in the hundreds of dollars. Now, iPhone application developers can similarly monetize and engage their users.
Offerpal Media's platform monetizes developer traffic by enabling iPhone users to earn points or other types of virtual currencies in exchange for taking part in scientifically targeted and relevant advertising offers such as free trials, online surveys, big-brand discounts and more. The virtual currencies are then redeemed by purchasing virtual goods or services from the developers.
Its a full-service, turnkey advertising solution that can be embedded into any iPhone application simply by inserting a snippet of code. The platform comes complete with more than 2,000 advertising offers that are dynamically rotated for targeting and relevancy; real-time optimization, to maximize publisher revenues and ensure high lead quality; 24/7 customer support; web-based reporting; and account management.
We view the iPhone as the next big application platform, says Oferpal Media CEO,  Anu Shukla. At last count there were more than 10,000 iPhone applications, most of which are free or extremely low cost to use and have yet to provide developers with any significant revenues. Offerpal Media gives iPhone developers a simple yet successful way to generate incredible revenues.
Offerpal Media is currently accepting submissions from iPhone application developers who are interested in participating in the company's iPhone beta program. The company says that developers on other platforms have generated a network-wide average of $75 per day for every 1,000 daily active users to their application, with eCPMs in the range of $150 – 200, often higher, and that initial tests show that iPhone developers can expect to earn at least as much. To join the program, developers should contact Offerpal Media by emailing [email protected] with the subject line iPhone Developer.