Brand and marketing communications agency Ogilvy Group UK has appointed Scott Seaborn as Head of Mobile Technologies. Seaborns mobile marketing experience will be utilised across a number of Ogilvy Group UK companies, including OgilvyOne, OgilvyAction and Ogilvy Advertising. He will report into OgilvyOne Chief Executive Mike Dodds.
Seaborns role will include a mix of strategic, operational and delivery functions within mobile marketing and advertising. As such, he will form the conduit between Ogilvy Group and the wider mobile technology landscape. His key focus will be on the execution of mobile marketing and advertising campaigns.
Seaborn, 36, is something of a mobile marketing industry veteran. He joins Ogilvy ffrom Magnet Harlequin, where he was Head of Marketing Technologies. Among his achievements there was the creation of Snap Happy, the UKs first use of picture recognition as a form of visual search within mobile marketing. Among the clients he worked with were Universal Pictures, Hasbro, John Lewis, Body Shop, Costa Coffee, Borders and GSK.
While at Magnet Harlequin, Seaborn also created Borders Mobile, an industry-first mobile retail club, including mobile voucher redemption linked to the retailers EPOS system. The results from this ongoing project (with reported redemption rates of up to 23%) have shown a significant increase in product sales. Prior to his time at Magent Harlequin, Seaborn was at The Light Agency, the company behind the Shop, Scan, Save mobile couponing scheme.
Getting Scott is a real coup for us, says OgilvyOne Chief Executive Mike Dodds. Few people in the UK know as much about the potential of mobile marketing: he was one of its pioneers. Not only does he understand the possibilities and limitations of the technology, he also understands how it meshes with great creative ideas to provide truly engaging and useful applications for our clients and their customers. Add to that his experience of working with some of the worlds top brands, and we believe we have someone who can really help us move to the very forefront of this exciting, but as yet underdeveloped, marketing channel.