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Ogury launches Consent Manager to aid app publishers dealing with GDPR

Tim Maytom

Mobile data firm Ogury has announced the launch of its new Consent Manager, a license agreement-management solution designed to help app publishers and advertisers achieve GDPR compliance. The solution enables publishers to centralise all consent requests into a single interface, with users able to freely and easily opt in or out of data collection.

Designed for both Android and iOS-based apps, Consent Manager will be made available to all Ogury app partners, and is aimed at making user review and validation of the collection and use of data much simpler. A beta version is being released today exclusively for partnered publishers who have integrated the Ogury SDK into their applications, and the solution will become available to all publishers in July.

"GDPR is a fundamental step forward for the data protection of European citizens," said Jules Minvielle, chief strategy officer at Ogury. "We look forward to this GDPR initiative that represents a major step forward and an undeniable competitive advantage for compliant data specialists.

"It is essential to ensure the consent and protection of users on the data issue. As Ogury's dedication to data protection and privacy is in its DNA since launch, the issue of consent is at the heart of the design of our products."

To support the launch of the Consent Manager and raise awareness of the challenges of GDPR, Ogury has also unveiled 'The GDPR Grandmaster Challenge', a 10-question online quiz about general GDPR knowledge available to the general public. The interactive digital experience is intended to be an educational project, emphasising Ogury's mission to support the protection of user data.