Old El Paso launches multi-million partnership with Team GB ahead of 2024 Paris Olympics

Old El Paso has partnered with Team GB to launch a new multi-million pound campaign ahead of the Paris Olympics.

The 30-second film, ‘Make Some Noise For Your Home Team’, created by M&C Saatchi Sport & Entertainment, features olympic swimming champion Tom Dean MBE, weightlifter Emily Campbell, Olympic diving champion and three time medallist Jack Laugher, alongside BMX racing winner Bethany Shriever MBE.

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The campaign, which is also set to l go live across social and digital and celebrates the different flavours each team member brings to the table.

Old El Paso, Head of Marketing, Aditi Hilgers, said: “We are thrilled to be bringing to life our Team GB partnership with this campaign as we look to support our Old El Paso Home Team Heroes representing Great Britain on the world’s biggest stage.

“As a brand that celebrates connection and community, we believe in celebrating the unique flavours and extraordinary talent that each individual brings to the metaphorical table.”

Old El Paso, Home Team Hero, Tom Dean MBE, continued: “Old El Paso is the perfect partner for me and the Home Team Heroes as it symbolises the essence of coming together, just as when we’re competing, where teamwork is paramount.

“Not only that – we are all excited to share our passion for adventure and flavour, while inspiring others to embrace their own unique tastes and experiences alongside the brand.”