Service Adoption Management company Olista
has launched its OlistaSAM solution at 3GSM. OlistaSAM is a complete
managed services solution which Olista says enables mobile operators to
improve the usage of value-added services by systematically uncovering
and resolving adoption barriers and exploiting adoption opportunities.
Today, just 15 – 30% of users equipped with mobile devices capable of
using a mobile value-added service such as WAP, MMS or video, actually
use them regularly, the company points out.
OlistaSAM complements traditional product marketing practices and
management by focusing entirely on adoption. It uncovers usage
patterns, reveals precisely where individual users encounter barriers,
and triggers corrections, all in real time. This, Olista says, provides
a complete solution for identifying and exploiting revenue generation
opportunities and removing usability, training, pricing and other user
experience barriers as well as technical barriers such as reliability
and compatibility problems.
Armed with this highly granular insight into virtually any aspect of
usage managers in charge of value-added services marketing and content
can now make more informed decisions and better target offerings and
campaigns. Mobile operators are able to time service launches and
special offers to customer groups or individuals for maximum effect,
turning unprofitable high churn value-added services offerings into
successful services which stimulate customer loyalty, increase overall
usage and generate meaningful profits. 
By implementing OlistaSAM, mobile operators can improve adoption and
usage of value-added services and ensure their high ARPU-generating
customers are happier and remain active users says Olista CEO, Oren
Glanz. Our belief is that without understanding the users real life
experience and responding in real time, the mobile industry will
continue to see a high rate of churn and slow uptake of 3G services and
handsets.