The monthly food and cookery lifestyle magazine, olive, has launched an iPhone and iPad app for its summer issue. The app will sell at the trial price of 99p in the App Store. 52 per cent of olive readers have a tablet, compared to 33 per cent of all UK adults.
The app has been published on Immediates in house App Publishing System (APS) and features a host of interactive content, including 100 recipe cards; five videos; photo galleries; and panoramic views of Michelin-starred Trishna restaurant. 
“olive has always been so much more than just a recipe magazine, and over 10 years we have established a unique place in the food-magazine market,” said olive editor, Christine Hayes. “The time is right for a makeover and we are really proud of the brighter, more contemporary new look. The interactive issue brings olive content to life in stunning new ways.”
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