Premium extra virgin olive oil brand Olvium has appointed mobile marketing firm BigTime to deliver an interactive SMS campaign, designed to raise awareness of the brand.
The campaign will centre on consumers’ knowledge of the brand. It will run initially in Spain, Italy, Greece and Cyprus, before being rolled out in the Middle East, N. Africa and S. America. 
“We are delighted to offer such an innovative SMS awareness campaign to our valued existing and potential customers,” says Olvium chief operating officer, Evangelos Nikitakis. “BigTime is the ideal partner for Olvium as it aligns perfectly with our approach and philosophy; Olvium positioned in the top quality gourmet tier and BigTime as the most successful interactive boutique company.”
