ARworks has created an Augmented Reality fashion show for Vodafone in Hungary. The Gombold Újra contest, sponsored by the operator, saw its winners creations presented in the Junaio AR browser.
The created channel overlays 11 models wearing winning designers clothes onto the live video feed from the devices camera. Each model can be examined closer and, when selected, lead to a mobile site providing information on the designer.
The campaign leverages panoramic AR technology, as opposed to the common image recognition and geolocation-based types.
You can see a video of the campaign in action below.