On The Beach Launches Beach Locator

UK online travel agent On the Beach has launched its Beach Locator app for the iPhone. The app provides information on more than 1,000 beaches across Europe and the Med.

The app uses GPS to find the closest beach, offering users information about amenities, sand type, the distance from their current location, discover the distance, and the strength of the waves. Beach Locator will also suggest whether the chosen beach is suitable for families, couples, surfers and even nudists. It recommends local excursions, nearby attractions and the best restaurants, cafes and clubs close to the chosen beach.

Users can store their favourite beaches for the next holiday and rate and review those they have experienced, offering users tips on the best places to snorkel, fish, play sports or simply sunbathe in peace.

The app currently covers more than 80 per cent of On the Beach’s destinations, including beaches in Cyprus, Egypt, Greece, Portugal, Turkey, Spain and the Canary and Balearic Islands. The company says it is looking to expand the number of beaches covered by the app, and is also planning a version of the app for Android.