On The Beach has teamed up with TV personality Paddy McGuinness to introduce its brand to the Irish market through a new campaign.

Developed by London-based agency Quiet Storm, this bold initiative marks the brand’s first-ever out-of-home campaign, supplemented by additional efforts across TV, social media, and radio.

“After a stand-out year for our business with bookings at record levels, we are thrilled to be launching in Ireland with our new campaign fronted by Paddy McGuinness – everyone’s favourite man-of-the-people who, when it comes to a jolly and getting more beach for his buck knows a thing or two, just like our customers,” said Caspar Nelson, marketing director at On The Beach.

Seb Jamous, Quiet Storm creative director, added “We’ve always loved that On The Beach are hungry to make a splash with disruptive creative that punches above its weight.

“It’s worked brilliantly for them to date, and we’re ***king excited to see the campaign posted in large format OOH throughout Dublin. We can’t wait to see how the Irish public react to a sprinkling of Paddy magic.”