EMMAs

One week left to enter the 2018 Effective Mobile Marketing Awards

Tim Maytom

You've got just one week left to enter the 2018 Effective Mobile Marketing Awards, in association with Weve. The deadline for entries is Friday 27 July, so if you want your best work to be in with a chance of being recognised and celebrated in front of a global audience of brands and marketers, now's the time to enter.

There are 35 categories in which to enter this year, including several new categories such as Most Effective Chatbot Solution, Most Effective RCS (Rich Communication Services) Campaign, and Most Effective Anti-fraud Solution. These new additions reflect the ever-evolving mobile marketing landscape and ensure that the most innovative new campaigns can be recognised for driving quality and effectiveness in the digital world. You can find a full list of the categories below.

In addition to the main categories, there's also our People's Choice categories, which will be voted on by the entire mobile marketing industry, and our Grand Prix, awarded to the best overall entry for the year. The winners will be announced at an Awards Ceremony in London on 15 November.

The cost to enter is £175 per entry, per category. Winning brands last year included Cadbury, Subway and The Telegraph, while firms including Mindshare, OMD and Fetch also walked away with trophies. To put yourself in with a chance of triumphing this year, check out the categories, rules of entry and all other details on the Awards site, then head for the Awards Portal to create your entries.

Categories

Most Effective Mobile-first Service
Most Effective B2C App
Most Effective B2B App
Most Effective Voice Assistant App
Most Effective Chatbot Solution
Most Effective Launch Campaign
Most Effective CRM Campaign
Most Effective In-app Advertising Campaign
Most Effective Integrated Campaign
Most Effective Rich Media Campaign
Most Effective App Install Campaign
Most Effective Location Campaign
Most Effective Native Advertising Campaign
Most Effective Programmatic Buying Campaign
Most Effective Brand Campaign
Most Effective Social Campaign
Most Effective Use of Video
Most Effective Performance Marketing Campaign
Most Effective Augmented Reality/Virtual Reality Campaign
Most Effecitve Search Campaign
Most Effective Cross-screen Campaign
Most Effective Messaging Campaign
Most Effective RCS (Rich Communication Services) Campaign
Most Effective Email Campaign
Most Innovative Campaign
Most Creative Campaign
Most Effective Use of Data
Most Effective Anti-fraud Solution
Most Effective Retail/FMCG Campaign or Solution
Most Effective Charity Campaign or Solution
Most Effective Financial Services Campaign or Solution
Most Effective Travel & Tourism Campaign or Solution
Most Effective Entertainment Campaign or Solution
Most Effective Automotive Campaign or Solution
Most Effective Health & Fitness Campaign or Solution