OnePoint Handed Insight Show Research Brief
- Tuesday, October 28th, 2008
- Share this article:
OnePoint Surveys, which specialises in mobile surveys, has been selected by Centaur Exhibitions to provide instant visitor feedback at Insight 2008, Europes biggest event for buyers and users of market research. This years show will be held on 18-19 November at Earls Court, London.
OnePoint says its mobile survey technology goes beyond text messaging, enabling researchers to gather instant research, insight and feedback, and to access real-time results. On its own stand (No.600) at the event, OnePoint will be showcasing OnePoint Reward, its incentive mechanism that delivers cash directly to the mobile phone, enabling the creation of incentive schemes for both mobile phone and online surveys. one point Research Director, Dr Tim Snaith will also be presenting with John Kearon, CEO of BrainJuicer plc, in the Research in the Digital Age Conference. Their session, taking place at 12.40pm on Wednesday 19th, will look at how to harness mobile to generate in the moment insight.
This is the second year that we have chosen to use OnePoints mobile surveys to engage with our visitors at the Insight Show, says Ron Cordeiro, Event Director at event organiser, Centaur Exhibitions. The convenient nature of the mobile phone allows visitors to complete the survey at a time that suits them and literally only takes a minute of their time. It is also completely free for people to take part, which is vital. The beauty of the OnePoint solution is that we can view the responses as they come in. Such real-time feedback gives us the opportunity to take action during the event, to ensure that our visitors get the most out of the show.
To try OnePoint Reward for yourself, text REWARD to 85001.