OnePoint has launched the OnePoint App Interface, a mobile app interface that allows companies to embed engaging, interactive feedback tools into existing mobile apps, without incurring new programming costs or compromising existing “app share” through new app downloads. The OnePoint App Interface is a smart mobile research solution that delivers more engaging, interactive and experiential market research, in-location and in real-time.

OnePoint specializes in mobile survey technologies and services, and says this new capability creates a seamless, cost-effective way for brand owners to engage and stimulate immediate and relevant insights from both new and established app users.

“Traditional feedback channels have their strengths, but none achieve the response rates that OnePoint mobile solutions do,” notes OnePoint CEO, Neil Jessop. “Brands can expect 30 – 50 per cent completion rates on surveys through our global mobile platform. For brands whose applications have been downloaded by millions, it’s not hard to calculate the volume of in-the-moment insights they can generate and immediately integrate into their data analysis tools with our OnePoint App Interface.
“Experience tells us that nearly 80 per cent of completions happen within 45 minutes of a survey send. Our clients are not only receiving a large volume of data, they’re also attaining rapid action ability, benefiting their brands and customers in many significant ways.”

The OnePoint App Interface can deliver location-based surveys that are automatically activated based on location. It also provides video, photo and voice capture for detailed respondent experience, and includes Barcode Scanning and QR code functionality. It also permits full control of survey construction, even with complex question types, validations and logic, and enables intelligent routing.